UPDATE 2-Sears Holdings names new unit presidents

(Recasts first paragraph, adds details on new home services unit president)

ATLANTA, Aug 21 (Reuters) - Retailer Sears Holdings Corp (SHLD.O: Quote, Profile, Research, Stock Buzz) said on Thursday that Guenther Trieb has been named president of its Kenmore, Craftsman and DieHard brands and that Stu Reed was named president of its home services unit.

Trieb, who will be responsible for the company's major brands unit, joins Sears Holdings from Procter & Gamble Co (PG.N: Quote, Profile, Research, Stock Buzz), where he worked for 24 years, most recently as vice president for the consumer product maker's Western European feminine care global business unit.

Kenmore, Craftsman and DieHard are Sears' proprietary brands for appliances, tools and batteries, respectively.

Reed was most recently employed at Motorola (MOT.N: Quote, Profile, Research, Stock Buzz), where he served as president of the mobile devices unit. He joined Motorola in 2005 after more than 20 years at IBM (IBM.N: Quote, Profile, Research, Stock Buzz).

Sears, the Hoffman Estates, Illinois, company that is controlled by hedge fund manager Edward Lampert, announced a plan in January to separate its operations into five types of units -- operating, support, brands, online and real estate -- in a bid to allow its businesses to operate more efficiently and give them greater power to serve consumers. (Reporting by Karen Jacobs; Editing by Phil Berlowitz)