Quotes from Tech, Media, Telecoms execs in U.S.

NEW YORK (Reuters) - Following are quotes from the Reuters Technology, Media and Telecoms Summit in New York:

Bain & Co.

Head of Global Media Practice David Sanderson

- "When presented with the choice, the research that we've done says customers like content they don't have to pay for and therefore understand that the implicit contract there is -- that we're going to have to view, or we may enjoy viewing advertising. I mean, it isn't that advertising has to be a chore, but it can be even in some ways a form of entertainment and that consumers actually welcome relevant advertising."

Time Warner Inc.'s (TWX.N: Quote, Profile, Research, Stock Buzz) AOL

Chief Executive Randy Falco

- "I think mobile is one of the great growth opportunities, along with global, that we have."

- "Social networking exists today because of AOL, and they lost their way ... We have to work hard on getting social networking aspects back into our portals."

- On the risk of not refreshing technology: "It may not hit you that year, but it ultimately will hit you ... You'll suffer from bad development and not having products in the pipeline."  Continued...