NEW YORK (Reuters) - Martha Stewart Living Omnimedia (MSO.N: Quote, Profile, Research, Stock Buzz) will expand its magazine brand into international markets, starting with tests in three countries that could begin as early as 2007, the company's chief executive said on Thursday.
"We are just now exploring international editions," CEO Susan Lyne told the Reuters Media Summit in New York. "We will probably test this out in smaller countries first. We have a fair amount of interest from a lot of different parts of the world."
Lyne told Reuters Television the expansion would likely be in Europe and Asia.
She said the international editions would likely take 60 percent of their content from Martha Stewart's print material on an array of lifestyle tips, with the remainder from local providers.
"We're being careful about making sure we've got the right partner and we can see they have done quality international editions before," she said.
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